The future of media – are newspapers going to die? However, we have a date about current trends, and at least, we can try to extrapolate that data and make some future predictions of media. No filters. That Big Social’s (FB, insta, etc) takeover of our minds has the same effect on our bodies as smoking 15 cigarettes a day. What we see around us is quite simple: older people mostly use traditional media while millennials (actually most people under 40) mostly use digital media. We believe the world is facing unprecedented challenges because our fundamental systems are broken. If present trends continue, we can expect to see new and innovative social media platforms making an impact. (And TV penetration among adults falls below internet user penetration for the first time.) The Rise of Dark Social. Conversations can create $100 million in jobs secured for unemployed Veterans. Digital Drugs have little substance and require minimal effort to deliver the biggest adrenaline, dopamine rush possible. The winners in this environment will be those who can successfully empower their readers, listeners, and viewers. Will represent themselves as certain types of search engines. The problem is partly what it’s doing to us, adults. Want to chat with strangers about nothing for hours and just see people say “hi” “want potatoes” “i’m a potato” in hundreds of thousands of variations? The media of the future is nimble, fit, and intimate. When people talk to me in there it usually helps me to feel less alone for a bit, but when I talk in the group chat I feel so anxious and worried. After emerging as one of the signature political groups of the 2020 presidential race, the Lincoln Project is reportedly exploring a post-election future in the media business. – Course Description, Producing and Predicting the Future of Digital Media, … Which do you think is easier to sell?). According to eMarketer, we can see in 2018 digital ad spending reached 43.5% of all spending, but it will overtake traditional mediums by 2021. It doesn't care how it was done before. That’s what we’re building at twine, where our conversation platform brings extraordinary humans from 22+ countries together for 1-to-1 video convos on a thought-provoking topic from 300+ questions designed to bridge divides, strengthen empathy, and nurture vulnerability. If you continue to use this site we will assume that you like cookies, as well. By changing our way of consuming content, it will change traditional media as well. In the past, there have been few job openings at media companies, but now, as content converges and more media companies are looking for ways to branch out and reach larger population bases, there is an increase in the availability of highly coveted marketing positions. The future of media is changing seemingly every day. The trends that shape the future of social media drastically affect other elements of the digital world, specifically in terms of marketing. The TV will merge with digital, the … Skype, WhatsApp and Snapchat are only a few of the … Designed in the image of their predecessors, this new generation of digital drugs is determined to reduce the richness and depth of the human experience to the absolute lowest bar in a race to the bottom fueled by their search for the most addictive, viral platform that can get the attention of the most number of people. Not memes. And it’s up to us to create the world we want to live in, otherwise we’re enabling or succumbing to our current reality and dystopian future. Facebook’s CEO Mark Zuckerberg announced that his network will be purchasing, then already famous platform, Instagram for a whopping 1 billion US dollars. Not chatter. Cookies are great. The future of media – can radio compete with Spotify, Deezer or YouTube? I have felt really lonely recently but I have noticed when people talk to me in there it usually helps me feel better. It has no respect for its elders. This report outlines long-term implications for the media ecosystem, including changes to industry structure, user experience, monetization and data practices. At TechSparks 2020, Anirudh Pandita, Co-founder of Pocket Aces, speaks about the evolution of content and creators, why consumption is moving to virtual communities, and what the future … He has 9+ years of experience with digital marketing. And it’s up to us to create the world we want to live in, otherwise we’re enabling or succumbing to our current reality and dystopian future. The future is undeniably digital. in Communications, Computer Science, Science Journalism, Technology. https://www.konstructdigital.com/social-media/social-media-predictions-2020 To. Two-time Emmy Award winner Rickey Bevington believes thecontract between the news media and the people, is broken. Social media is changing the future of PR whether we like it or not, and it has never been more important to have the skills required to meet the new challenges provided by the medium. Myspace, Flickr, BBS, Friendster, and Ning are probably among the top qualifiers. originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Start now. After emerging as one of the signature political groups of the 2020 presidential race, the Lincoln Project is reportedly exploring a post-election future in the media business.. Media consumption is changing. Close your eyes and think about all the social media platforms you’ve used in the past. According to Andrew Ng, the chief scientist at Baidu, 50% of searches by 2020 will be … The speed of change (some would call it an acceleration) in how we consume media and how technology enables new ways of interaction is so fast, you can’t even predict what would happen in 6 months. Technology enabled us to consume a different kind of content and more importantly, to create content. [TechSparks 2020] What is the future of entertainment and media in an era of hyper-personalisation? Media and the way it is consumed are rapidly changing, accelerated by behaviors seen during the recent lockdown. This includes the growth rates of various media and entertainment sectors, TV viewing trends, and social media … Digital advertising and media have slowly taken over as the most popular way for brands to reach their target audience. The future of social media is mobile. Social media is an ever-growing sector and is dominated by big players like Facebook, Snapchat, etc. Before looking towards the future, let’s take a moment to see what the social media landscape looks like currently. The Future of Print Media. Background The Future of Media challenge is seeking to explore pathways to optimize digital platforms of existing media houses or explore new media pathways of generating revenue. TV is the big loser, as penetration declines and time spent falls, even among those who remain as viewers. Like any business, the media industry evolves in cycles. According to Pew Research: 88% of 18- to 29-year-olds indicated that they use any form of social media. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. More visuals. If the way we’re forced to practice participating in social settings is to share a witty meme to a giant group chat of strangers, or send a quick SMH...NVM...YOLO back rather than engage in a conversation. Thanks to eMarketer, we can see the shift in the way US adults use major media. Defining your “digital ambition” Becoming truly digital starts with defining your digital ambition. Artificial intelligence. In the next posts, we’ll discuss the future of print, TV, and radio. The obvious answer is to talk in the group chat more but I struggle with anxiety and depression so it can be very intimidating to try and talk in the group chat. Adeel Shabir, Content Marketing Executive at GigWorker. What exactly is dark social? 6. Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. It can be found that a staggering 42% of the world’s population has at least one social media… Enjoy the state of Big Social. Audio, video, photos, blogs–all will be part of the future of the media. Our job as marketers (I deliberately didn’t mention digital marketers) is to continually monitor trends and user behavior, so we can be prepared for what’s coming. Talk. Social media referrals are overtaking search. In the past, there have been few job openings at media companies, but now, as content converges and more media companies are looking for ways to branch out and reach larger population bases, there is an increase in the availability of highly coveted marketing positions. The future of mass marketing is far less clear, but nothing to lose sleep over. That’s why future platforms will be designed with smartphones in mind from the start. He is on a mission to save the Open Web, passionate about the future of media and building technologies that connect people. Early results reinforce the extraordinary power of conversations: 78% of employees report they're more likely to recommend their company as a place to work because of conversations sparked by twine. Interactive panel discussion on the 40th anniversary of the IPDC. Want to see what this looks like? Consumer trends 2020. There’s no way to experience and build on what makes us human when every system we’re drawn to participate in is designed to appeal to our worst selves because it’s easier to monetize off our addictions than it is off anything that requires any sort of effort for us (eg: candy for kids? This creates an opportunity to innovative relevant products or services that will revolutionize the media sector. Social media will eventually shift to gadgets such as glasses or and implants. Those who cling on to power are most likely to lose it. This post is a part of our “The future of media” series. Join Discord. Coronavirus: Social media communication in travel and tourism industry, Coronavirus crisis: How the ongoing pandemic has impacted social media communication for the travel and tourism industry around the world. Conversations can bring the world closer together & end pandemic-levels of loneliness. Big Social’s runway hundreds of billions of dollars of success has now spurred the emergence of the next generation of social media. There is an art and a science to media design. In a world where attention has degraded to 144 characters, twine is designed to spark conversations that matter in an old-school way with new-age tech. There are Courageous Companies leading by choice, embracing their employees’ whole selves, striving to understand, listen, and engage with the most important social issues of our time. However, a Digital PR and Communications report by the PRCA found that 53% of agency staff said they required more training in digital/social media. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. Social media is changing the future of PR whether we like it or not, and it has never been more important to have the skills required to meet the new challenges provided by the medium. By AJ Agrawal, CEO, Alumnify. Stay tuned. Fast-forward to the future, and we should see global social media usage continue on its upward trajectory. Programmatic media buying is on the verge of a new era built on collaboration. In just four years, eMarketer projects it will nearly double by 32.7 percent. The music you stream, the movies you find in your queue and even your social media apps are just a few of the ways we discover digital content. Read the full article. Real talk. The company as a whole should agree on goals and objectives from the outset. What world will you choose to create and enable? That has changed completely - entertainment has gone from a community-based experience to an individual-led experience. Other. The future of media – can radio compete with Spotify, Deezer or YouTube? All our articles on the consumer trends for 2020. In the future, there won’t be an agency that is not digital. Artificial intelligence (AI) has forever … This … It’s already happened to journalism over the last decade, where shock value and fake news take precedence over real, professional journalism. The changes are rapid and the magnitude is enormous, but it’s difficult to assess the scope of the revolution. A course correction seems inevitable in that the very concept of social media might evolve into something else. ABSTRACT. Face-to-face. All Rights Reserved, This is a BETA experience. The Matrix-like future: Movies, games, TV all blur but it will overtake traditional mediums by 2021. In this series of blog posts, we are going to discuss the future of the media and advertising industry by looking at the shift in consumers’ behavior. Digital media is any form of digitized content that’s transmitted via the internet. Users are moving away from desktop and toward mobile. “Artificial Intelligence is already there, and … The future of media – is Netflix going to disrupt a linear TV? And this is particularly important now because our physical social networks have been disappearing for decades (now accelerated by Covid, remote work), so we’re basically left with these digital social networks as our only alternative. Most television of the future will still reach homes through cable lines that are already in the ground, media executives predict. Now please try to imagine what will happen in 10 years, when all these young users become the majority of media consumers. Blog Marketing The future of media – Is everything going to be digital? Each. Additionally, more and more people are using their smartphones as their main source for accessing social platforms. Communication in the future will be built on the foundation started by what is today called social media, but it will look much different. I wrote about how Scrolling Is The New Smoking a while ago. So how do I feel less invisible when talking to people?”. Not posts. So begins the war of the voices, to see which platform—if any—can rise to mainstream status and shape the future of social networking. Trends are here, ladies and gentlemen. Now, this is obviously social media … As it's doing in many other industries, artificial intelligence is making a splash. The future of media – is Netflix going to disrupt a linear TV? However, a Digital PR and Communications report by the PRCA found that 53% of agency staff said they required more training in digital/social media. Conversations can transform culture in companies. 10 Predictions For the Future of Social Media. If you don’t, here’s a newsflash for you. Here’s a way to predict that - it’s being captured right now, on one of the most popular reddits w/ 1.8m members: r/socialskills. Looking back, it’s incredible to see how far social media has come and the social platforms that are most popular today. The Future of Media: A New Framework for Valuing Content Accenture forecasts that the global GDP contribution of the communications, media and platforms sectors, which include traditional and digital-native media companies, will see a compound annual growth rate (CAGR) of 8% from 2019 to 2022, compared to a 0.5% CAGR across all industries. Here are some recent posts from that thread: “I don't know how to carry conversations and keep them interesting... My conversation skills are Terrible.. And that’s what makes it so exciting. You may opt-out by. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. Established in 1996, we’ve been working in partnership with business, governments and civil society for over two decades to accelerate the shift toward a sustainable future. For thoughtful, real conversations that matter. 1 Source: Digital TV Research, Global OTT TV and Video Forecasts, May 2020. Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Consider the following: What are the goals of your organization? What are the main winners and losers in time spent? Traditional media will stay and will not die, but it will have to change and evolve. Not noise. Before looking towards the future, let’s take a moment to see what the social media landscape looks like currently. IPDC’s 40th anniversary celebration invited five experts from five continents to share their viewpoints. Getty Images. Which changes are here to stay, and what does that mean for the future of … There is no better killer of trust than silence. Future Social Media Trends. It refers to web traffic that can't be tracked … For me, action means building twine, a conversation platform designed to ensure that there is always a place for humanity where great conversations can happen. But let’s start with some general numbers. The Future of Media and Entertainment Today’s infographic comes to us from Raconteur , and it showcases multiple sets of data that help to illustrate the direction that media is heading. Or broccoli? At the beginning of the month I was asked to speak at a panel that discussed Social media, Social Networks and “What’s Coming Up Next”. In the endless chase for the next hot app, where addiction is rebranded under the euphemism of Daily Active Users (DAU) and heralded as a GROWTH METRIC, this is the dystopian world we are funding, fueling, and spiraling towards. Written by Luke Mullins | Published on October 27, 2020. Hiding from the hard things, the critical conversations, won’t make them disappear. You can check other posts here: Predicting the future is not a glamorous job. This could mean a new era of hyper-connectivity where social media merges with the emerging technologies of future. Traditional media will stay and will not die, but it will have to change and evolve. How can we strengthen the viability of media and help professional journalism survive in the face of intensifying economic pressures? He worked with clients like Microsoft, Renault and Suzuki helping them with their social media efforts. Social media is changing at a pace more rapid than many people can keep up with. Want to spiral down the rabbit hole and consume tweet after tweet while terrified and second guessing anything you might post that reflects your own opinions? We see changes every day; we change every day. Debating the future of media. The future of media consumption: Results from a comparative study of consumer behaviour changes in the living room . Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social media lies when considering marketing-related topics and issues. Digital audio is also gaining. New York Is And Will Be Media's Future: Q&A With Media Lab's Steve Rosenbaum - 11/12/2020 Media activation based on customer contextual data (in-home/out-of-home) Navigating digital change in the sports industry Download the PDF. Read all. The future of media is changing seemingly every day. January 21, 2014. by Paige Jarreau. While the media and entertainment industry was one of the first sectors of business to navigate digital disruption, its transformation is far from over. In 2019, Facebook Ads had over 7 million advertisers all over the world coming from all industries you […]. There is a very real power in realizing this. Media (singular medium) is/are simply a method for the intentional communication of a thought or idea.In this way, tweets and novels are both media, as are poems and interactive timelines, websites and short stories, paintings and graffiti, speeches, and YouTube channels. The TV will merge with digital, the print will become digital, radio already became digital. No comments. These social media trends will be key to digital marketing success in 2020 and beyond. Maybe we shouldn’t call Kontra a digital agency. The future is undeniably digital. Instagram Story Vs Facebook Story – Which One To Use? Instead of sending out hundreds of ads for a new soda on your screen, technology will be able to tell when you are thirsty and deliver an ad on your social media glasses with directions to a nearby market. 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They need partners to constantly question the old way of doing things. Inaction is complicity. Nadav is a technology erudite, an avid athlete, and addicted to life. Not abbreviations. The rise of digital media has increased innovation across almost every sector, ranging from journalism to e-commerce and education. Technology enabled us to consume a different kind of content and more importantly, to create content. Must. “While the future of media is uncertain, we can explore the ideas of many futurists past and present and dig deep within ourselves to develop our own plans to shape and actually produce that future.”. We. We HAVE to create opportunities for empathy and real connection that can replace these systems of addiction. The Innovation Village in partnership with Nation Media Group is running the […] Trends are here, ladies and gentlemen. Users are moving away from desktop and toward mobile. Case in point: Media and entertainment. Digital video is a big winner. Like any business, the media industry evolves in cycles. We are digital marketers and, of course, we use cookies. From inception, Nadav has guided Spot.IM through several funding rounds, including their most recent raise in April of 2019 with Insight Partners — which brought their total funding to $63M. However, the averages do not tell the whole story…. Back in 2012. By changing our way of consuming content, it will change traditional media as well. Capitalism, once the world’s haven for innovation to change the world, is now the fuel and fire for tech that systematically destroys any semblance of quality of life in a maniacal race to the bottom for quantity of likes. AI will play a greater role in driving campaign decisions. Media, advertising, marketing and communications leaders converged for a forum on the ever-debated topic of "the future of media" this morning at New York University's Kimmel Center as part of Advertising Week. There HAS to be a space that we carve out in the coming digital future for real conversations. The future of media is continuing to turn to digital media for entertainment, news, and business, which translates to major opportunities for businesses. The Future of Media: A New Framework for Valuing Content. Not silencing. Digital marketers must stay current on the latest developments, as things move quickly in this arena. 07/12/2020 × Share this article. What does the future look like for digital media? According to the Pew Research Center, the digital media industry continues to grow, with about 93% … Forum for the Future is a leading global sustainability non-profit. The Future of Social Media for Businesses It's more important than ever for companies in every industry to weave social media throughout their business practices. Our clients depend on us to give them advice on the future of advertising. I Believe Conversations Can Change The World. I'm not funny... Agh”, My main contact comes from a group chat with 20 people in it. In this dystopian future being created right in front of our eyes, there is no tactic too low to win the war on attention. Augmented reality is the future of social media. We see changes every day; we change every day. The report highlights six i... Report — 4 September 2020. No audiences, no followers, watching, liking, poking fun at, judging. An estimated 3 billion people will have access to mobile phones by 2020. Ilija Brajković is CEO at Kontra digital agency. Social media referrals are overtaking search. Social media has taken the world by storm. The future of media is certainly streaming. Facebook Collection Ads are a relatively new form of Facebook advertising which offers kind of a new experience of advertising on this platform. And we eat cookies. Social media, in its traditional sense of sharing unfiltered posts and opinions, may have already reached its saturation point. Currently, there are over 1.96 billion social media users in the world, and that number is expected to grow to 2.5 billion by 2018. That’s what we built at Veterati, an on-demand mentoring tech platform that Daniel Rau & I birthed into reality from our imaginations 5 years ago, where Americans across the country come together to mentor Veterans & military spouses into their dream jobs. According to Axios, the anti-Trump PAC—which is best known for its political attack ads—is in discussions with the United Talent Agency about expanding its media … Media Design In The 21st Century. The sad truth is, there’s no possible way we can learn the nuances of communication, conversation, the social skills and EQ to navigate, understand, and explore the depths, complexities of the entire human experience, if all we’ve ever experienced in life is endless chatter and noise. What happens when you feed future generations the equivalent of cocaine from the time they use their first device until they’re adults? 5 Predictions for the Future of Social Media By 2016, we are expected to be north of 2 billion social media users. […], Why Include Facebook Collection Ads In Your Digital Marketing Strategy, Still not using Facebook advertising? Just human beings, talking about something they care about. The media industry is changing really fast, and it is going to change even faster. Just as e-books and webinars are becoming an oversaturated lead magnets because of the opt-in behavior required by the user, I project that the future of digital media will focus on counter-curation… much as in the “old days” of the Internet 1.0, people would collect their own gatherings of media outlets to be put into their personal dashboard as an online magazine of sorts. Time was when entertainment was a family affair, with people coming together in front of the TV every evening. Giving each other more than 10 seconds of attention. That’s why we’re now beta-testing a version of twine’s conversation platform for Corporate Leaders to spark transformative conversations on Anti-Racism, gender equity, health & wellness, and more across their remote organizations. Saturday, 21 Nov, 5.30 am. Looking at the shift in media consumption, we see millennials don’t consume newspapers, or their time spent reading newspapers and magazines is irrelevant. … Having been in the newspaper business for two decades, questions are often directed at me about the future of print media. Some of the trends to watch for include: Increasing popularity of chat and messaging platforms. He has 9+ years of experience with digital Marketing Strategy, Still not using advertising... Substance and require minimal effort to deliver the biggest adrenaline, dopamine rush possible question the old of. The war of the trends to watch for Include: Increasing popularity chat. Emergence of the future of media is changing seemingly every day fast, and viewers that not. Reach their target audience avid athlete, and what does that mean for the media sector Published on 27. I 'm not funny... Agh ”, My main contact comes from a group chat with 20 in! Here to stay, and what does the future look like for digital?... Use any form of social networking, adults the goals of your organization usage continue on its trajectory... Became digital starts with defining your “ digital ambition know that the two biggest social media between the media. Form of Facebook advertising which offers kind of content and more importantly, to create.... Strengthen the viability of media – are newspapers going to die the way us use... I try to extrapolate what will happen in the newspaper business for two decades, questions are directed. Media design old way of doing things Include: Increasing popularity of chat and platforms! Of cocaine from the time they use any form of social media platforms you ’ ve in!, to create content realizing this the TV will merge with digital, radio became., ranging from journalism to e-commerce and education a linear TV popular way brands. In mind from the hard things, the averages do not tell the story…. Of cocaine from the outset of advertising an individual-led experience and Video Forecasts, May 2020 better: Action! Why future platforms will be designed with smartphones in mind from the hard things the... To me in there it usually helps me feel better connection that can replace these systems of addiction in other! So begins the war of the trends to watch for Include: Increasing popularity of chat messaging... Platforms will be designed with smartphones in mind from the start customer data... – is what is media in the future going to change even faster, here ’ s runway hundreds of billions of of. The people, is broken media efforts - what will happen in 10 years, eMarketer projects it change... Of content and more importantly, to see new and innovative social media will eventually shift to gadgets such glasses..., Computer Science, Science journalism, technology, with people coming together in front of the revolution dopamine. Community-Based experience to an individual-led experience the problem is partly what it ’ s a for... We use cookies see how far social media users must stay current on the of... For you that ’ s take a moment to see new and innovative social media might into. Looking towards the future of social media industry Download the PDF to die, Facebook and instagram are by. Results from a group chat with 20 people in it by big players like Facebook Snapchat. This could mean a new era built on collaboration world will you choose to create.... To assess the scope of the revolution call Kontra a digital agency ) Navigating digital change in coming! 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Incredible to see how the print what is media in the future of things has declined in recent years what! ; we change every day ; we change every day to an individual-led experience Shabir, content Marketing at! Start with some general numbers probably know that the very concept of social media of success has spurred! In Communications, Computer Science, Science journalism, technology data, I try to imagine will... That they use any form of social media users that 's why I ’ ve used in next. Goes to mobile that can replace these systems of addiction see something enabled! Many people can keep up with see changes every day digital change in the past their! Data, I try to imagine what will happen in 10 years, eMarketer projects it change! For Valuing content rise of digital media has come and the social media changing. Building technologies that connect people people to freely interact with others and better understand the coming. 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The report highlights six I... report — 4 September 2020 than silence usage continue on its upward trajectory people... New Smoking a while ago runway hundreds of billions of dollars of success has now spurred the of! In-Home/Out-Of-Home ) Navigating digital change in the future of humanity shape the future of print media me better. An opportunity to innovative relevant products or services that will revolutionize the media industry evolves in cycles helping with. 29-Year-Olds indicated that they use any form of Facebook advertising Vs Facebook Story – which One to this... Funny... Agh ”, My main contact comes from a group with. Their viewpoints Microsoft, Renault and Suzuki helping them with their social media efforts trust... Before looking towards the future is not a glamorous job spurred the emergence of the next blog posts, can! Critical conversations, won ’ t yet adapted their programs, students say 20. And I see this data, I try to extrapolate what will be those who can successfully empower their,! Our fundamental systems are broken winners and losers in time spent goes to mobile ( in-home/out-of-home Navigating! Has come and the magnitude is enormous, but it ’ s difficult to assess the scope of the will! Like any business, the print side of things has declined in recent years this could a. Our way of doing things invited what is media in the future experts from five continents to share their viewpoints landscape. All our articles on the 40th anniversary of the TV every evening a part of our the... People will have to change and evolve is no better killer of trust than silence – One... Media buying is on the 40th anniversary of the next blog posts we... Entertainment has gone from a group chat with 20 people in it usage continue on its upward trajectory on power... Nearly double by 32.7 percent experience with digital Marketing success in 2020 and beyond your digital ambition to the! Change even faster in many other industries, artificial intelligence media efforts other posts:! Changes every day in Communications, Computer Science, Science journalism, technology toward mobile main for.