The situation is an example of Select one: O a. Prehistoric age b. new age c. electronic age d. Just a few short years later, in 2001, Henry Jenkins, Using the Internet for voice and video telephony. In the 20th century, most media companies are digital or are bringing their traditional analog content into the media space, with varying degrees of success. The process by which technologies that are distinct become more and more similar with time. These companies now offer myriad ways of delivering the different kinds of content users desire, so they can watch it regardless of their location. Early radio shows partnered with newspapers to have the local news read over the airwaves. That in turn has prompted news organizations to offer additional content to maximize the consumption experience: videos, interactive polls and quizzes, podcasts and more. Corporate convergence also prompts concerns about the quality of corporate journalism, such as: the role of the media in democratic societies to provide objective information and analysis to an informed citizenry; the independence of journalists; the range of voices and diversity of viewpoints on current events; coverage of local issues; and conflicts of interest between properties owned by the same company. Fewer large companies own more media properties. Its application in … Convergence is the process where several media channels come together to exist and operate in synergy. The definition of critical thinking with examples. Converged devices aren’t as reliable and often have limited functionality. Two examples of this are Star Wars and The Matrix. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. Moreover, development of technology provides a necessary support for social media convergence. Merrill Brown, Director of the School of Communication and Media at Montclair State University in New Jersey, as well as a pioneer in digital journalism, as a Co-Founder of MSNBC.com on the Microsoft campus in 1996, has some other factors he would add to those concepts. The classic example is the production of music videos such that music and video converged. Choose from 487 different sets of media convergence flashcards on Quizlet. It dominates in the retail space, in publishing, in entertainment, and in its cloud services, AWS. Economic convergence is the horizontal and vertical integration of the entertainment industry, in which a single company has interests across and within many kinds of media. It became the main telephone provider in the United States for nearly a century. This dynamic trend has forced old-school media outlets to adapt or die. For content providers to reach their subscribers, content providers risk cannibalizing revenues from traditional or legacy media delivery options. It succeeded for several years, especially online, in the early 2000s after 9/11 and the anthrax scare, when consumers wanted to read the latest updates online as quickly as possible MSNBC.com regularly was ranked No. Technological convergence is the combination of computing, communication, and content around networked digital media platforms. He says, the idea is to interact, collaborate and share information with readers/consumers in as many ways as possible, and engaging it from a passive audience to an engaged and active one. The definition of qualitative information with examples. CBS has record profits. What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels. Media convergence also increases the visibility of each organization to the public, a form of native advertising and raising awareness and consumer loyalty. There is also a potential for convergence between films, television and video games. Jess Cagle, who oversees both brands, has been a leading force in adapting the media to connect with the consumers who want it. While corporate convergence can be beneficial to companies, there are potential undesirable consequences, including: a reduction in competition; increased barriers to entry for new companies; the further commercialization of the media; and the treatment of audiences as consumers rather than citizens. Media convergence is the joining, or ''converging,'' of distinct technologies into one. SHAPE is an immersive event exploring the convergence of technology and entertainment. For example, companies, such as Warner Bros., which used to focus on the film industry, nowadays have control over various aspects of entertainment industry in general, such as computer games, books, magazines, web sites and toys, which is all part of the process of media convergence (Jenkins, 2006). What do you think will be the biggest impacts made by digital convergence in the future? So yes, there is a real concern that some people—maybe millions—will be left behind.”. At the same time, it appears that hardware is instead diverging while media content is converging. So in a way, each of these students is his or her own film studio—not just a consumer of content, but a producer and distributor, as well. The state of media convergence is always evolving, but its best application likely will be with computers, utilizing the endless capabilities of the Internet. So, while no one knows exactly what lies ahead in the next 10, or even five, years, the only thing all experts believe is that change will continue to be rapid. “Another C would be consumption,” Brown says. Some of these mergers included Disney’s purchase of ABC (resulting in promotional spots for Disney films and music on popular ABC shows like, for example, “The Bachelor”); Viacom, which merged first with Paramount and then with CBS; and the ill-fated America Online takeover of Time-Warner in 2000. This material may not be published, broadcast, rewritten, redistributed or translated. © 2010-2018 Naimonet. “Others, like the AOL purchase of Time Warner, really did not make sense. What is Media Convergence? 3. Additionally, producers can use the Internet to drive voting and audience interest, and share video extras online to promote upcoming episodes. Second, corporate concentration. The definition of zombie company with examples. He believes there are five elements that make up media convergence, and any of these factors can shift in importance or impact depending on the topic at hand. AT&T bought DirecTV, resulting in attractive bundling deals for subscribers in the regions they serve. Report violations. The availability of free content can present itself as “just as good as” thoroughly reported journalism, diluting the value of a well-reported piece. Read about the array of technologies — from augmented reality (AR) to artificial intelligence (AI), immersive media to “magical” interfaces — that is driving this transformation in the AT&T Futurist Report: Blended Reality–The Future of Entertainment, 5G, & Mobile Edge Computing. The rise of the web and the various devices we use to connect with it are the first thing that come to most people’s minds when they think about media convergence, he explains. One of the early examples of a digital-TV partnership that worked well was MSNBC, which was launched in the late 90s as a partnership between Microsoft and NBC News, as a way to provide both a cable channel competition to Cable News Network (CNN) and an online, rapidly responsive news site. Today, there are graduate film students sharing their student films globally now on YouTube, and bona fide stars on each social channel, Flew shares. Media companies need to rethink existing assumptions about media from the consumer’s point of view, and use that to inform marketing and programming decisions. And it’s produced by HBO, itself a 30-year-old media company.”, The trend to watch, Brown says, is the concentration of power into fewer hands. The definition of trade-off with examples. For technology, media convergence is when different media come together to do a similar task. For example, the rendering of certain web pages on a mobile browser might not work correctly due to a myriad of issues that can make the two incompatible. Now, cross-platform media is growing and changing dramatically. Experience interactive exhibits from promising start-ups and industry leaders at Warner Bros. Studios backlots. “Some of these purchases and mergers make total sense, like Disney’s purchase of Pixar,” Dr. Flew adds. The economic strategy of media convergence (also known as media consolidation, media concentration or economic convergence) is a product of three elements.
In the past, we use the phone to call each other, it will not received immediately, television could just watch several black and white film, radio and other entertainment medium had to be played on a specific device. Many experts view media convergence as simply being the tip of the iceberg, as all facets of institutional activity and social life such as business, government, art, journalism, health, and education are increasingly being carried out in these digital media spaces across a growing network of information and communication technology devices. But suitable governance will solve those problems. In the analog era, newspapers, TV, radio, and other media were regulated by separate groups and laws. Clearly, there is a risk of eventual dilution. “As the price of smartphones drops, more and more people get access to information that way,” says Merrill Brown. You can view, hear, or read virtually anything, anywhere, anytime. Convergent solutions are continually evolving, of course, but currently they involve both fixed-line and mobile technologies. There are many examples of analog pairings of different media in the 20 th century. For example, DirecTV Sunday Ticket includes information for Fantasy Players and has additional content that are complementary to the sport,” Schmit says. The poster child for this is the smart phone. 1 in page views. But disruption is also going to hit other industries, like cars. Such is the power of social media that Facebook is cited as one factor influencing the 2016 U.S. presidential election with so-called “fake news.” User-created content is considered to be one of the main disruptors to the media landscape. Not everyone has ready and affordable access to digital media, or the skills to employ them, creating a digital divide between information haves and have-nots in a society where connectivity to computer networks (and the literacy required to navigate them) is increasingly important. Some attempts at media convergence in the late 20th century failed because technology was clumsy or weak, or because consumer interest just wasn’t there. Star Wars and the Harry Potter characters live in film, TV, toys, and video games for mass appeal. The speed with which media convergence has been developing since 2000 is due to three factors: Corporate convergence allows companies to reduce labor, administrative and material costs, so they can use the same media content across several media outlets. The definition of bargaining position with examples. Media convergence is the joining, or ”converging,” of distinct technologies into one. It takes completely separate ideas and smashes them together, so that we’re left with one big idea. It further aims to convert existing media into a digital form of technology, for example, viewing a book online (E-books, Kindle). Discover how the future of content creation and distribution will usher in new audience experiences. Media convergence has been happening at such a dizzying pace in the early part of the 21st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20th century too. Be inspired by visionary speakers. It is a long term economic, technology and social trend that has several components: Enthusiasts vs Professionals A blurring of the line between professionally produced media and media produced by enthusiasts. “Or you could be in a movie theater and viewers could give feedback about plot twists and developments to actually shape the narrative and ending of the film. Brown sees that while some media – print newspapers and magazines, for instance – may be on the brink of extinction, other older media are not. Learn media convergence with free interactive flashcards. Take, for example, the smartphone from the lesson’s opening. “Along with those are mobility and social, which influence the way content is consumed. There is a bright side: when these competitors adopt convergence and collaborate there are benefits for everyone involved. And third, government deregulation. The most popular articles on Naimonet in the past day. Microsoft sold its stake in the company and focused on MSN, which no longer produces any original content but merely curates content provided by its partners. Media convergence is the tendency for different types of media to become more similar with time. The New York Times’ website has deployed new ways of telling stories and engaging readers, and its subscription rates are up more than 23 percent in 2017. As newer types of content are available on more types of devices, technologies such as fingerprinting and watermarking are becoming available to aid in piracy control, which has been a challenge to manage with the explosion of content types. At first, sites like Facebook and Twitter and YouTube were fun for users to share in small ways. As computer chips could hold more and more data, the amount of information and the speed with which it could be delivered skyrocketed. It also allows for better consumer service, as consumers push for more “a la carte” types of bundles of information tailored to their specific interests and technological needs and desires. While converged communication allows consumers to choose how much they want to interact with the story and self-direct content delivery. Part of this is the explosion of the consumption of video. 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